Equip Your Franchisees with the Resources to be Successful
Franchisees will look to you for marketing direction and resources. If it’s not provided to them, you will run the risk of having rouge franchisees. Let us help you strategize the right balance, build the resources to help them be successful, and equip them with the support required to grow their business.
With the right tools and resources, your franchisees will equipped to represent your brand and grow their business
Instead of individually training and hand-holding each franchisee along their marketing journey, we encourage our franchisors to create resource kits to help them get up and running quickly while following the requirements of the franchise.
There are three major pillars that impact your ability to attract and convert franchisee leads
Setting a Solid Foundation
It’s important to find the right balance between what you offer your franchisees and what is expected from them. Set a foundation that you’re comfortable with that is sustainable and gives them an opportunity to grow their business.
Marketing Resources and Support
Support your franchisees and sustain the launches of new locations by offering marketing resources, such as grand opening kits and marketing libraries that will get them up and running quickly.
Offering Approved Marketing Services
In order for your franchisees to grow, they need to invest in their own marketing. Unless it’s monitored by the franchisor, it’s not always done right. Let us create bundled marketing services for your franchisees to choose from.
Setting a Solid Foundation
It’s important to find the right balance between what you offer your franchisees and what is expected from them. Let us help you find that balance.
Consult on Franchisee Marketing Expectations
Starting at $250
It’s important to find the right balance between what you’re offering your franchisees and what you’re expecting of them. We’ll sit down to learn about your business, what you plan to invest into their success, and what you expect of them in the long-term. It’s important to get this right early on.
Marketing Budget
Starting at $750
Managing a national marketing budget can be a lot on a franchisor. Let us help you organize your planned expenses, prioritize your marketing dollars, and organize it into a 12-month calendar spreadsheet.
Marketing Resources and Support
Support your franchisees and sustain the launches of new locations by offering marketing resources that will get them up and running quickly.
Grand Opening Kit
Starting at $2,200
Packaged strategy and detailed checklist for the franchisees to follow leading up to the Grand Opening, including a proposed budget, list of contacts, a preparations checklist, planned timeline, and providing direction to the franchisor on recommended resources/templates to include.
Marketing Resource Kit
Starting at $5,600
With your Marketing Resource Kit, we will develop a marketing manual for franchisees, including a series of best practices to market their business, 30 ready-to-go social media posts and templates for franchisees to use, a presentation of pre-approved marketing programs for extra marketing support, a custom IMPACT Pro training guide, a grand opening marketing kit, and building a marketing library for easy distribution.
Launching New Franchisees
Starting at $2,000/franchisee
Our team can support the launch of new franchisees with the appropriate resources and equipping them going forward. For each new franchisee, IMPACT will provide support through regular touchpoint meetings, building out a location-specific page on the website, creating and optimizing the new Google Business Profile, writing and distributing a press release, setting up IMPACT Pro with appropriate campaigns and training, and Facebook Ad campaigns for 90 days.
Marketing Audits + Ongoing Education
Starting at $750/month
IMPACT Digital Marketing will provide ongoing marketing support to franchisees through monthly educational marketing webinars and conduct ongoing audits for the franchisees to ensure brand consistency and support their success.
Social Media Done-For-You Services
Starting at $1,800/month
Make social media easy for your franchise and franchisees when you opt into our social media done-for-you service. We’ll create posts for your franchisees that can be easily customizable and published to their individual channels. Content will be strategized around your content calendar and can be approved by the franchisor in advance.
Offering Approved Marketing Services
In order for your franchisees to grow, they need to invest in their own marketing. Let us create bundled marketing services for your franchisees to choose from.
Franchisee Marketing Services
Starting at $500/month
IMPACT will provide additional marketing to the franchisees through franchise-approved marketing tactics for an additional fee. We create the packages at the price range you choose. A few services that could be offered, include search engine optimization, Google Business Profile optimization, social media, graphic design, consultations, and advertising.
IMPACT Pro, Marketing Automation Software
Starting at $429/month per franchisee
IMPACT Pro includes all the functionality to automate marketing for your franchisees, including custom landing pages, appointment scheduling, lead alerts, and automated campaigns to streamline lead generation and customer retention through automated text messages, emails, and voicemails. Includes a trackable phone number, two-way communication platform, CRM, and lead stage management.
Learn How To Grow Your Franchise with Our Free eBook
Discover the secrets to expanding your franchise! In this guide, we’ll focus on sharing the tactics to help you:
- Attract your ideal franchisees
- Support your franchisees with impactful local marketing
- Become a bigger brand
