Grow Your Brand and Get Recognized Nationally or Globally
If you want to become a known brand, it’s important to market your franchise as a whole. It leads to promoting franchisees’ success and further franchisee growth and satisfaction. Learn about the ways IMPACT can help market your franchise and become a bigger brand.
Become a Bigger Brand
As your franchise continues to grow, it’s important to allocate certain resources to grow your brand at a national level. Your campaigns should adapt with you as your take on more franchisees and will vary based on your goals.
Let us help you prioritize your national marketing efforts to help you reach your goals.
There are three major areas of marketing when growing a franchise
Attracting + Targeting New Customers
You need a solid strategy on how you’re going to get noticed by those that don’t know you. It’s all about being in the right places and most importantly, targeting the right audience!
Nurturing + Converting Leads
After you have their attention, it’s important to nurture those considering becoming a customer. Your strategy may involve a mix of remarketing, nurturing drip campaigns, and promotions to encourage them to take action.
Building Loyal Fans
When it comes to retaining and building a loyal customer base, it requires consistent positive experiences with your brand. Let our marketing team help develop programs that will turn happy customers into brand advocates.
Attracting + Converting New Customers
You need a solid strategy on how you’re going to get noticed by those that don’t know you. It’s all about being in the right places and most importantly, targeting the right audience!
Search Engine Optimization
Starting at $900/month
Optimization of the website so that it will rank on Google for key searches across all geographic locations. SEO experts will target keywords, will provide DA 30+ backlinks, and deliver quality blog posts each month.
Advertising Management
Starting at $450/month + cost of ads
Create and manage ads, including remarketing to drive franchise page visitors to the franchise website to learn more about the franchise. Advertising strategy can be adjusted based on your goals and budget.
OTT/TV Ads + Billboard Advertising
Starting at $450/month + cost of ads
IMPACT Digital Marketing will target advertising spots on streamed TV channels and electronic billboards to the desired target audience. Campaigns can be created based on the target audience, geographic location, and budget.
Graphic Design
Starting at $150
Our professional designers can help bring your brand to life with fresh brochures, flyers, wall-signage, social graphics, logos, animations, and more.
Nurturing + Converting Leads
After you have their attention, it’s important to nurture those considering becoming a customer. Your strategy may involve a mix of remarketing, nurturing drip campaigns, and promotions to encourage them to take action.
Powerful Custom-Built Website
Starting at $4,500
A polished, yet powerful website, with clear messaging that is equipped to educate, convert, and answer questions, sets a great first impression and sells for you 24/7. Website includes 10-15 fully copy written and designed pages, quality licensed stock images, a custom design, and full ownership of the site.
IMPACT Pro, Marketing Automation Software
Starting at $429/month
IMPACT Pro includes all the functionality to automate your franchise sales, including custom landing pages, appointment scheduling, lead alerts, and automated campaigns to encourage deeper conversations through automated text messages, emails, and voicemails. Includes a trackable phone number, two-way communication platform, CRM, and lead stage management.
Add Ons: IMPACT will custom design workflows and drip campaigns on your behalf!
Building Loyal Fans
When it comes to retaining and building a loyal customer base, it requires consistent positive experiences with your brand. Let our marketing team help develop programs that will turn happy customers into brand advocates.
Social Media Management
Starting at $1,200/month
Creation of quality content across social media platforms to promote the brand, overall engagement, and trust in the business across customers and potential franchisees.
Email Marketing
Starting at $500/month
IMPACT Digital Marketing will provide consistent email marketing services on your platform of choice, including bi-weekly email blasts and newsletters.
Loyalty Programs
Starting at $2,500
Building customer loyalty takes a consistent amount of positive experiences with the brand. However, you can encourage brand loyalty with positive reinforcements, engaging with your customers, and showing your love for them. We can help customize a loyalty program for your franchise.
Learn How To Grow Your Franchise with Our Free eBook
Discover the secrets to expanding your franchise! In this guide, we’ll focus on sharing the tactics to help you:
- Attract your ideal franchisees
- Support your franchisees with impactful local marketing
- Become a bigger brand
