Attract and Convert More Franchisees
When it comes to impressing and attracting potential franchisees, your brand needs to be polished, consistent, and equipped with the right tools.
Learn how you can start attracting and converting new franchisees with proven marketing strategies.
There are many ways to grow your franchise
You could dump all your money into directories and brokers and hope for the best, but in reality… selling a franchise is a complex sales process. if you’re serious about growing your franchise, you need to establish a solid strategy that focuses on not just attracting franchisee leads, but also nurturing them to lead to more conversions.
There are three major pillars that impact your ability to attract and convert franchisee leads
Building a foundation for your brand
How consistent is your marketing at every touch point, from physical store signage to your online presence? If your brand is inconsistent or lacks a polished look, it leaves a bad impression and has a direct impact on your bottom-line.
Attracting more franchisee leads
If an individual was seeking an investment opportunity like yours, will they be able to find it? You need to visible in the right areas online. Expand your reach and position your brand to be as attractive as possible.
Converting leads into franchisees
Getting interested leads is half the battle, but the most important part is closing the deal through the sales journey. Eliminate concerns and encourage action with a fluent automated sales process and resources designed to convert leads.
Building a Solid Foundation for Your Brand
When becoming a franchise, you need a polished brand that is consistent across every touchpoint. Make an impression with your franchisees with the following marketing activities:
Branding and Messaging Guide
Starting at $4,950
Targeted marketing messaging strategy that positions your brand in a way that attracts and engages with your target audience. Includes direction for the brand core, the brand positioning, the brand persona, and visual aspects. As a result, you’ll have a 40-50 page detailed instruction manual for anyone marketing on behalf of the franchise or as a franchisee to ensure brand consistency across all touchpoints.
Visual Graphic Design Package
Starting at $3,500-5,000
For a franchise, it’s important to have a consistent look and brand voice across every touchpoint. Our graphic designers will redesign all the appropriate store signage, brochures, business cards, presentation decks, and any other design elements needed to make your brand look polished, consistent, and put together. It will make an impression on your customers and your potential franchisees.
Powerful Custom-Built Website
Starting at $4,950
A polished, yet powerful website, with clear messaging that is equipped to educate, convert, and answer questions, sets a great first impression and sells for you 24/7. Website includes 10-15 fully copy written and designed pages, quality licensed stock images, a custom design, and full ownership of the site. The design is custom to your brand and will be sure to stand out.
Video and Photography Package
Starting at $10,500
Capture and edit high-quality footage and photography for the use of future marketing intentions. Includes video strategy, storyboards, shot lists, two-full days of photography/videography with videographer and marketing director, polished three 30-second videos, and plenty of b-roll footage for later use in marketing, such as social media and advertising.
Attracting New Franchisee Leads
When becoming a franchise, you need a polished brand that is consistent across every touchpoint. Make an impression with your franchisees with the following marketing activities:
Search Engine Optimization
Starting at $1,300-2,200/month
Optimization of the website so that it will rank on Google for key searches. SEO experts will target the right key phrases, will deliver upon DA 30+ backlinks, and quality blog posts. SEO takes consistency and time, but will eliminate the need for pay-per-click advertising in the long-haul.
Advertising Management
Starting at $450/month + cost of ads
Create and manage ads across desired franchise directory websites. Creation of retargeting ads to drive franchise page visitors back to the franchise website to take action, ie call or schedule an appointment. We can even retarget those that have visited the franchise web pages from your site to encourage them to return and convert as a lead.
Franchise Promotion Video
Starting at $3,500 + travel
Videos are powerful tools that can communicate what words and photos cannot. You can capture the culture, the excitment of the franchise, and the opportunities ahead within a few short minutes. Let us storyboard your franchise promotion video, shoot the perfect shot, and edit into a polished 3-minute video that will be sure to gain the attention of your potential franchisees.
Converting Franchisee Leads
When becoming a franchise, you need a polished brand that is consistent across every touchpoint. Make an impression with your franchisees with the following marketing activities:
IMPACT Pro, Marketing Automation Software
Starting at $429/month
IMPACT Pro includes all the functionality to automate your franchise sales, including custom landing pages, appointment scheduling, lead alerts, and automated campaigns to encourage deeper conversations through automated text messages, emails, and voicemails. Includes a trackable phone number, two-way communication platform, CRM, and lead stage management. Your IMPACT Pro subscription includes our pre-built franchisee marketing campaign to get you started right away with your lead nurturing activities.
Franchise Sales Booklets
Starting at $100 per page
When investors are shopping for the right franchise, they are getting bombared with emails and follow up calls. Stand out of the digital communication space and mail them a premium booklet they can touch and show their partners. The franchise brochures booklets are custom designed and includes the incorporation of photography or stock images, multiple revisions, and delivery through high-resolution files.
Franchise Sales Presentation Decks
Starting at $50 per Slide
Custom designed franchise pitch decks to promote the expansion of franchisees. Designs include custom designs, incorporation of photography or stock images, multiple revisions, and delivery through high-resolution files.
Learn How To Grow Your Franchise with Our Free eBook
Discover the secrets to expanding your franchise! In this guide, we’ll focus on sharing the tactics to help you:
- Attract your ideal franchisees
- Support your franchisees with impactful local marketing
- Become a bigger brand
